Blog Master G

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Engineering Man

Thursday, July 11th, 2002 · No Comments

This article in Wired is pretty cool. It’s also kind of scary to think about what a Brave New World we’re beginning to create. Is this the beginning of the Six-Million-Dollar Man with corporate backing? In this case, Nike has created a house in sea-level Portland, Oregon to simulate an elevation of 12,000 feet. Why? So that marathon runners can live and breathe and train there. And plug in to a laptop with 35 grand worth of software that will tell them when and how to work out. With Nike shoes strapped on their feet, of course.

Tags: technology