The results are in, and the Google ad for my blog has proved a great failure. It’s been displayed 1,000 times with zero click-through. Woohoo! I logged into my account this morning to see the following message:
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Your last 1,000 ad impressions displayed on Google did not generate enough clicks to meet our minimum clickthrough rate requirement. We are therefore showing ads only occasionally for those keywords with a low CTR. Please follow the directions for improving keyword targeting, then press the Restore Full Delivery button above.
Please note that the AdWords automated performance monitor will continue to watch the clickthrough of your keywords, so if your targeting improvements don’t work out, you will receive another email. If you need to restore full delivery a third time, you will be charged a $5.00 re-activation fee.
I said it before and I’ll say it again: What a kick-ass revenue model. Google is all about ensuring accuracy of content and even ads that aren’t popular with customers get the hi-yah! There’s also the additional revenue generation for ads that need to be restored a 3rd time. So not only is that extra revenue for Google, but advertisers who aren’t serious will take a hike — or fine-tune the content in the ad or assign it to different keyword(s).
