Blog Master G

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Vassar Blogs Ad

Monday, April 7th, 2003 · 2 Comments

I’ve noticed that a Google search for Vassar doesn’t display any sponsored links (AdWords) in the right-hand column. I decided to change that as part of a shameless attempt to drive more traffic to Vassar Blogs. If nothing else, it’s fun to experiment with Google’s technology and advertising model.

Any why wouldn’t prospective students or anyone else who happens to be researching Vassar want to know what goes on in the minds of Vassar alums (and students)?

Tags: vassar

2 responses so far ↓

  • 1 Jordan // Apr 8, 2003 at 9:17 am

    And how much does a Google Ad run you?

  • 2 gabe // Apr 8, 2003 at 9:50 am

    Google’s AdWords is really brilliant…it’s sort of like eBay in cases where there are competing ads…you set the maximum you’re willing to pay per click and you set a daily budget. And your ad will automatically be displayed to make sure you don’t go over your daily budget. I set my per-click cost at 5 cents & my daily max at $1. So far, it’s been displayed about 60 times with 8 click-throughs. The other awesome thing is that ads that people don’t click on are given the boot. And the most popular ads get higher relevance on the page. So it’s advertising that people actually WANT to see.

    AdWords is Google’s biggest revenue stream, by far.