Way back when I realized that a Google search for Vassar alum brought up the San Francisco Bay Area Vassar Club (of which I was once president/chair) as the number one search result. I also realized that the link on my home page was pointing to said site. So as a little experiment, I changed that link on my home page (Vassar alum) to point to my about page — to see how much influence my site was having on those results.
As it turns out, my influence was quite a bit. Guess which site now comes up as the number one result for a search of Vassar alum? Pretty cool. And funny. (SFBA Vassar Club has dropped toward the bottom of the first page of results.)