In the ongoing fight against big tobacco, I was pleased to learn today that NASCAR has cancelled its 33-year contract with JR Reynolds and brought on Nextel as its latest sponsor. Of course, JR Reynolds claims it was going to end the contract anyway, but I believe (at least I would like to believe) that part of the reason was due to the signatures of 14,000 of us collected by the Campaign for Tobacco-Free Kids pressuring NASCAR to change its sponsorship. Grassroots in action. Gotta love it.
Related links:
1 response so far ↓
1 chris // Feb 23, 2004 at 12:06 pm
I wish they would stop advertising liqur at sporting events also. Kids look up to Sports Stars.